Within the framework of the PAMPAT project, a training targeting the importance of packaging, brand and visual identity as a business tool for products’ promotion and trade was held in Rabat in close cooperation with ADA, on the 25th of November.
Thirty cooperatives and groups of cooperatives producing origin linked products that participated in the Moroccan contest of traditional products and that benefit from ADA support in their upgrade, have benefited from this training, facilitated by LibanPack.
Coaching sessions have also been provided to the different producers attending the training.