Strengthening the capacity
of public and private actors. Establishing a working group of key actors in the value chain to develop a shared vision and joint action plan.

Upgrading different links in the value chain (Improving quality, optimizing resource use, increasing productivity and production capacity).

Strengthening alliances (e.g. cooperatives, consortia) and formalizing linkages between the different actors in the value chain (e.g. supply contracts).

Ensuring compliance with quality, safety and origin labels. Promoting labels among different actors in the value chain, buyers and consumers.

Improving market access and the Marketing Mix of companies and consortia (from branding and product development
to negotiating new sales contracts).

Diversification and innovation along the value chain (including creation of new entrepreneurial initiatives and new product development).