“Project for Market Access of Products of Terroir” (PAMPAT) aims to improve the performance, market access and the socio-economic conditions of two value chains in Morocco – argan oil and the Ait Bâamrane prickly pear – which are both typical products of the Souss-Massa-Drâa region. These value chains were selected as they offer promising prospects in terms of job creation, women empowerment and the promotion of sustainable and inclusive local economic development. Financed by the Swiss Confederation’s State Secretariat for Economic Affairs (SECO), the project is being implemented by the United Nations Industrial Development Organization (UNIDO), in close cooperation with the Ministry of Agriculture and Marine Fisheries and the Agency for Agricultural Development (ADA).

PAMPAT applies a holistic approach to sustainable supply chain development

Argan Oil

Argan oil has always had an important socio-economic role for the community of southwestern Morocco but in recent years it has gained worldwide recognition as both an ingredient in high-end, personal care products and as a heart-healthy gourmet product. PAMPAT is strengthening the linkages among different actors within the value chain and improving market access for argan oil products, as well as improving traceability and promoting use of Geographical Indication.

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Prickly Pear

The prickly pear of Ait Baâmrane is a major source of agricultural revenue and has strong commercial potential - not only as a fresh fruit but also in cosmetics and other transformed products. PAMPAT is strengthening the linkages among different actors within the value chain, training farmers on the best agricultural practices to improve quality and accompanying the packaging and processing facilities to comply with national and international standards, ultimately to facilitate market access.

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Capacity building

PAMPAT also focuses on strengthening national and regional capacities for the development and promotion of typical products. Activities include training support institutions, the organization of the first Moroccan Contest for Traditional Products, and the exchange of experiences and best practices at the regional level (amongst Tunisia and Egypt and Sub Saharan countries).

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Latest news

As part of the support provided to the argan producers to comply with national and international standards (PGI, food safety and cosmetics standards), the PAMPAT project team regularly organizes training and coaching sessions. The objectives of these sessions are to familiarize the operators with the Good Manufacturing Practices (GMP) and procedures needed to obtain the […]

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In order to facilitate the market access of the PAMPAT target products, a meeting with the main Moroccan buyers has been organized in Sidi Ifni at the packing house premises. This day of visits and exchanges allowed the buyers to appreciate the quality of the PGI cactus from Ait Baâmrane and to exchange with the […]

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A delegation of representatives of the institutions directly involved in the implementation of the Azir-O project (targeting the value chain of Oriental rosemary) and the cooperatives involved in the collection and trade of rosemary in the Oriental region of Morocco made a study trip to Agadir, to exchange with actors and support institutions in the […]

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